One family writes

It always starts with a good idea. This is also the case with MAGDALENA'S made in Tyrol. The first step towards this was made by the knowledgeable herbalists at the Gradonna **** s Mountain Resort in Kals am Grossglockner. Right from the start, they relied exclusively on herbs and medicinal plants from the surrounding mountains to pamper their guests in the hotel's wellness area. With the Gradonna **** s Mountain Resort at the gateway to the Hohe Tauern National Park , the entrepreneur family Schultz continued then in 2012 a new standard combining luxury and nature .

So it was Martha Schultz , who took the second step with her idea for an alpine cosmetics line . Followed by the third by son Lukas . The trained pharmacist and his team developed a highly innovative care and cosmetics concept from his mother's idea, which is inspiring more and more women and men. It fits all too well into the sympathetic image that Martha Schultz’s niece Magdalena also comes from the family as the namesake.